It is a safe landing? - Title Pages

You paid for your ticket and your ads on Google AdWords and Yahoo Overture, but has created a safe landing for your clients?

Test landing. Run a search and find the Pay Per Click (PPC) ads on Google or Yahoo. Click on this link. Where is it? Home? I hope not. You must create a page for your PPC ads. A page is the page that you create to convert your PPC traffic into sales. The page must have potential customers (who have already paid!) Do you think that we want to go.

Here are some tips for creating a page:

1) Focus! Focus! Focus!

The page must be relevant to the product or service. No links to other sites, not advertising, not "how are you." When people come to your page, which should already be predisposed to purchase (since I wrote an ad to come first) and are: a) For more information about the product or service, b) to find The button "Buy" Use the search term on the page, because users of the key section of the page with the search term. If the search term "buy Skidoo" button when a "Buy this Skidoo." Do not drift away - give them what they want.

2) Personalize your homepage

Use a separate page for each group of sentences. If you sell Seadoo snowmobile and do not use the same for each page. Create a new page for each product (or group of products), customers are sent directly to the page you want

3) The provision of information

If you have not already sold on the product or service, then proceed to search for more detailed information when coming to your page. Give them. We must convince them that you have the perfect product or service to solve your problem. If all goes before the elements that make a commitment to purchase, then we have lost. Nobody is going to spend the money until they are convinced that the product or service is the right choice for them. Confirm this.

4) Tell the reader what to do

Use call to action. If you want to buy your product, they often tell them how to do it ( "Click here to buy). If you want to call the number of positions with the instructions ( "Call us now at 1-877-717-3667). Repeated throughout the text and again the big and bold at the end.

5) The use of graphics

Use images to sell the product or service. Images of the product or sell the photos of satisfied customers. Use - and frequent use.

6) Run the tests

Create two pages to see what converts best. Create two identical ads and send one to each page and then compare the rates of each page. Discover why it is better and will try to improve the other. Then, run more tests until you are completely satisfied with the results.

Create your pages so that your potential customers to achieve a safe landing. If all goes well, will leave the airplane with your credit card in hand - and some money in your pocket.